Welcome to my blog, hope you enjoy reading
RSS

Friday, July 2, 2010

Justice: DANCE



Camera: To begin, the camera of this video never shows the face, so majority of the shots are mid shots of the torso because the t-shirts are the main engaging attraction of this video. During parts of animation the camera moves as if it's flying through images, this is quite engaging and interesting to look at and if it were in 3D it would be better. The rest of the videos is animation so the camera work over all in this video is quite limited.

Editing: The editing in this video is the most important part, as it is animated the editing would have taken the most time to do. The changing of the t-shirts needed good timing and over layering to complete however in this video it works very effectively. Animation is introduced straight away, as he turns the radio on there are 'radio waves' that come out of it. Then it becomes more obvious when a kind of pop art style is introduced and it zooms through legs and crowds to create a real affect. The animated t-shirts build up through the video and always links back to the song, his first t-shirt says dance and that is the name of the song and there is a part of the song where the t-shirts say the lyrics to the song continuously. I think this is a really clever idea and would like to pursue it or experiment with it.

Sound: I think the video content fits the music really well, for example at the beginning of the video the song sounds like it's on a radio and the man turns on the radio so it interlinks nicely. The pace of the animation and the music are in sync which makes for a more engaging and a better flowed video, what's more is the men also walk in time to the music.

Mise-en-scene: In this video the only thing in colour is the animation which I think is good because it makes the animation stand out more and as it is the main attraction of the video it should stand out the most. I like how the video is just following two men walking and animation on the t-shirts has made it really interesting, there are a few parts in which there are only animation however this is also simple and engaging.

No comments:

Post a Comment