Audience Research

In order to make a good music video I need to find my target audience. After putting together a questionaire and asking family and friends to fill it out here are some of the results:

1) Gender

69% male and 31% female. This means that my target audience will be prodominatly male however I must remember to keep the video suitable for females so it is not sexist.

2) Age range

12% were under 15 38% were between the ages of 16 and 21 19% were between the age of 22 and 30. 14% were between the ages of 31 and 40. 17% were over the age of 41. This means that my target audience will be between the ages of 16 and 21. This is good because I will be able to relate to them as it is my age also.

3) Do you like the indie rock genre?

88% said yes and 12% said no. This means that the indie rock genre is a very popular genre and means that I should have quite a large target audience.

4) What would you prefer to be in a music video?

12% said concept, 48% said performance and 40% said narrative. This means that my target audience doesn't want a concept based video therefore interpreting performance or narrative will be a good idea.

5) Do you watch music videos?

92% said yes and 8% said no. This means that my target audience do watch music videos and should watch mine.

6) If yes where do you prefer to watch music videos?

56% said on the internet 30% said they watch music television 6% said on their phones or i-pods. 8% said none. This means that the internet is the most popular place to watch music videos, which is good because this is where my music video will appear.

In conclusion I have discovered that my target audience will be male between the ages of 16 and 21 who want a performance based music video.