Evaluation

Evaluation

View more presentations from Louise Huntley.

All my tasks

Final Music Video

This is my latest cut of the music video. I decided to go with a different look and make a light hearted fun video. I think my music video is a lot better than the one I had created before.

I took my inspiration from a variety of different sources. I looked into a lot of videos on Youtube, not just music videos but mainly adverts and characters. It was important for my model to understand the playfulness that went into the video. Here are some of the videos in which I took my inspiration from:



This is the video that inspired my for the section about half way through the video when the model is being playful towards the camera. Before this part of the video the models doesn't look to the camera that much until now where she is directing her playfulness toward the audience lifting the mood of the video and giving the music video a bit more of variety.



This is an advert for the film Factory Girl. I used this as inspiration because I asked my model to take inspiration from Edie Sedgwick. Edie Sedgwick is a very fun loving casual woman who I wanted to interpret into my video. I think the model acted as Edie in a way in which was personal to her rather than a mimic of Edie herself. Throughout the filming of the video I played the track to the model and asked her to dance to the beat in a way that Edie would.

My video

Magazine Advert

This is a draft of my magazine advert.
I took the images that made up my digi-pack and to create familiarity I made the magazine advert look similar. It was important to keep the same theme for the perfect magazine advert for the album.

Magazine Advert

This is an image of a magazine advert, it advertises the new single. I have noticed it says it is available for download and CD then it gives the website as well. This seems to be a common convention in magazine adverts and I will have to include these details in my final magazine advert.





















This image is of the 'pretty odd' album cover by Panic! At the disco. I am currently trying to build correlation between the album cover and the magazine advert. Below is the magazine advert, there is similar patterns between the advert and the album cover to build familiarity between the two.

Feedback

Whilst looking at the first few minutes of my music video, it has been discussed that my music video has very little variation. I need to shoot more footage for variation. I also need to link the rest of my video with the CDs at the begining of the video, as I like the begining part with the CDs but right now it seems quite random so I need to add some more CD parts in.
Also, I have been advised to perhaps look at the lyrics of the song and try to create shots that relate to the lyrics. For example there is a lyrics that says "roads look the same" I was thinking for this part of the video I could add in some narrative and perhaps make a road out of CDs and CD cases, then the band could perhaps walk down the CD road towards the camera. This would produce some variation in the shots and interpret the lyrics and the CDs into the video.

First Half

Mid Point

This is a clip of the mid point of my music video. I shot a lot of footage and a lot of it I couldn't really use, however this small section was the better part of my footage. I have put it along side the music piece so that it is clear to see the pace of the music and how they are parallel with each other.

I still have a lot of work to do and there is a lot of aspects in the animation I need to improve on, however with more time and effort I should be able to perfect it.

Stop Frame: 19 seconds

The First Ten Seconds

Music Videos In Relation To Mulveys Theory

Laura Mulvey is a British feminist film theorist in who has believes in a theory called the 'male gaze'. The 'male gaze' is the theory that the directors of films objectify woman in two ways; "voyeuristic" which is seeing women as sex symbols and "fetishistic" which is seeing women as attentions seeking and dramatic.
In terms of music videos it is dependent on the band and the type of music video. Ofcourse if the band is performance based and all male then it can be hard to objectify women. In this situation if the band were surrounded by screaming girls or women is would be objectifying women in a "fetishistic" manner.

In this Justin Bieber video for Never Say Never the camera focuses on hundreds screaming girls all screaming for the attention of Justin Bieber. I believe this is objectifying the young girls in a way that they look silly and obsessed. There are very few young boys in the video or in the audience of the concert.

This video for 50 cent's P.I.M.P clearly proves Laura Mulvey's male gaze theory. This video is a prime example of the "voyeuristic" type of 'male gaze'. The women are seen as prostitutes, dressed in almost nothing. The women dance around the men and treat them like Gods. The men are dressed in expensive suits with lots of expensive jewelry on and the women are dressed the complete opposite. This represents women as cheap and this is what Laura Mulvey is trying to portray in her theory. In the modern world the industry has been built in a way to always see men as the better sex, the more dominant, the more powerful and the more respected.

Digi-Pack, second draft

In this version of my digi-pack I have changed the layout slightly. This is because I had to alter some of the text and add in some copyright material. I had to swap some images about to make sure the text was still visible. I changed the font of the track listing so that not all the text was the same and so that all the text was clear and professional. I had to think carefully about my target audience when making my digi-pack cover because although the images are of flowers, which connotes femininity, the filter is quite dark and gives a burnt affect which balances out the masculinity, also the text is quite masculine as well.

Card Cut Outs

I am preparing my card cut outs for the music video, I am going to get images of the band from their websites. I will then manipulate them in Photoshop carefully to make it seem like they are performing. This will be a lot of hard work and will take a fair bit of time. However I think if I try to do as much filming as possible with each character and cut the video clips together. I am going to take my main inspiration for movements from the following video:

My idea

Since creating my ancilary task my idea has slightly changed and developed. I have the idea of using frame by frame animation to create my video. I will use small cardboard cut out versions of the band to perform in my video. This is because I have some difficulty relying on people to perform in my video and it is a very hard task to get everyone together at the same time. This way I can get it completed to my standards and I don't have to worry about the amount of footage because I can always shoot it again and there won't be any change to prevent good continuity.
My idea came from a variety of videos such as 'Animal' by Neon Trees and an animation piece called 'Her Morning Elegance'. From the Neon Trees video when the band are in their van there are lots of cuts, an although this isn't stop frame I still like the way the director has done this to show progression in time. They use short snipets of film, with the band in different positions to show the bands silliness and happiness which represents the song. This allows the audience to feel more at one with the band as they feel they are connected with them. Also I think this allows the band to feel more engsged in the ifro with the consistent timing and the relation between the music video and the beat and lyrics of the songs.

Stop motion time lapse

Progress

The progress with my music video has been a bit slow at the moment. However my digi-pack is coming along nicely. There are a few aspects that I need to change and add, for example the font. I need to seperate the track listings and the title from the bands name to meet the conventions of a digi-pack. Also I need to add in the copyright parts of the album also to meet the conventions. I need to get out and film my music video, it's been difficult because of school and the time of day I finish means it gets dark very quickly therefore I think that half term would be a good chance to get most of if not all of my filming done. Then over the half term as well I can edit and begin to compose and produce my music video in time to meet deadlines.

Digipack development

This is my current development with my digipack, I have decided to go with a kind of burnt flower theme. To do this is took a macro style image of a lilly with some smaller flowers around it. I tried to get some negative space to there would be room for track listing and the album text. I cropped different areas of my image to create a kind of puzzle affect throughout the digipack. The top layer is yet to be flipped as when the digipack is printed the top layer will be folded over.

Digi-pack cover, further developed

I have further developed ideas for a digi-pack cover. I took this image whilst in London and thought it would be a nice piece of photography to go on the digi-pack. Though it is not my final cover I like the style of the image and how it relates to the band and their music. The image is of a playground in the city, this represents the bands playful and boyish sound. To reinforce this the text is quite soft and playful also. Where as the fire engine represents their 'loud' sound, the bands music itself contrasts against each other so I really like the contrasting objects. Also the colours contrast, the blue and red contrast against not just each other but the dull background.

Digi pack cover three

Digi pack cover two

Digi pack cover one