Music Videos In Relation To Mulveys Theory

Laura Mulvey is a British feminist film theorist in who has believes in a theory called the 'male gaze'. The 'male gaze' is the theory that the directors of films objectify woman in two ways; "voyeuristic" which is seeing women as sex symbols and "fetishistic" which is seeing women as attentions seeking and dramatic.
In terms of music videos it is dependent on the band and the type of music video. Ofcourse if the band is performance based and all male then it can be hard to objectify women. In this situation if the band were surrounded by screaming girls or women is would be objectifying women in a "fetishistic" manner.

In this Justin Bieber video for Never Say Never the camera focuses on hundreds screaming girls all screaming for the attention of Justin Bieber. I believe this is objectifying the young girls in a way that they look silly and obsessed. There are very few young boys in the video or in the audience of the concert.

This video for 50 cent's P.I.M.P clearly proves Laura Mulvey's male gaze theory. This video is a prime example of the "voyeuristic" type of 'male gaze'. The women are seen as prostitutes, dressed in almost nothing. The women dance around the men and treat them like Gods. The men are dressed in expensive suits with lots of expensive jewelry on and the women are dressed the complete opposite. This represents women as cheap and this is what Laura Mulvey is trying to portray in her theory. In the modern world the industry has been built in a way to always see men as the better sex, the more dominant, the more powerful and the more respected.