Music Video Research

For this post I got my information from "A2 media studies for OCR second edition".

Pop music began in America in the 1950's along with the birth of Rock 'n' Roll. Since then the music industry as evolved and transformed to be more of a contemporary scene with different genres and different audiences.
The music video is a more recent way of listening and watching music. Music videos used to be films of live performances then slightly edited for example, Jimi Hendrix's Purple Haze, one of the later videos (1967), however a good example of what music videos were like, a collaboration of live shots at concerts and gigs.


Todays music videos have more of a narative, some tell stories like majority of Lady Gaga's videos, in particular the song "Telephone". A expensive music video however nothing much to do with the music embodied in the video. The video tells a story of mass murder by a convict and her 'lover'. The use of interesting narative engages the audience in many ways, some disturbing and some interesting. Lady Gaga herself has now transformed the music video world, expectations have risen and Gaga's audience is left wanting more. Due to her extravigant no-budget video other artists fight to complete with the "mini movie" for one just as entertaining.


I think my music video will be more to do with the song and it's lyrics, alike the music video "empire state of mind" by Jay-Z. This song is about New York and the location is New York. I really like this video because it still has meaning however the video represents the song. The video is like a montage of New York showing different parts of New York and what makes the city, in which Jay-Z also sings about in his song.