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Wednesday, June 30, 2010

OK GO - end love



Camera:
The camera is fixed centralised for the first 45 seconds of the video then pans round to follow the band, however still fixed at the same height to keep the group centralised and the attention of the audience. After the first minute the camera being to physically move forward and backward following the band keeping most of them in a long shot or a mid shot, occasionally panning around to follow the band. For a while the camera is fixed again to centralise the band in a long shot so the audience can view the dance, it then tracks the band in a centralised long shot to see all of the body as they're dancing involves the whole body, the camera remains at the same central height. The camera begins to involve close ups of the band singing to create familiarity with the audience as the faces are not as clear in the long shots. A sequence of shots are now used as the band moves away from the camera creating some long and mid shots. The camera gains height now to a crane shot, creating a high angle extreme long shot allowing all dancers and extras to be in shot.

Editing:
The director uses a combination of fast forwarding and stop motion to create a rigid contemporary effect. However in doing this the bands lips are still in sync. This is really important to keep in this video as it creates realism to the video. There aren't any cuts in this video as the director wanted to created the illusion of the passing of time thus constant filming however fast forwarded for an engaging pace.

Sound:
The music through out this video is kept in sync with actions and the movement of lips. The pace of the editing is kept with the sound, also the music has quite a slow steady pace and the movements are kept to go in sync with the music.

Mise-en-scene:
The band are in one colour tracksuits, they are each in bright colour to allow them to stand out through out the video. The music video is set in a park by the river, it looks as if it is in California as it is sunny weather and there are palm trees in the background. As this is a public place there are lots of cars and pedestrians in the background however also other dancers, in casual dull coloured clothes allowing the band to once again stand out. The director uses the basic location to allow the band, the dancing and the music to be the most engaging aspect of the video.

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